Using Twitter to build your personal, freelance brand.
As a freelancer you need to separate yourself from other people offering the same services.
In fact, the process of creating a unique positioning for yourself is one of the most important things you need to do as a freelancer. Above all else you have to separate yourself from the vast herd of people who say, “Hi, my name is [insert name], and I’m a freelance copywriter.”
You can separate yourself and build your brand in a variety of ways. One of the simplest is to become a specialist in a particular niche.
“Hi, my name is [insert name], and I am a world expert in social media writing for the veterinary industry.”
But once you have determined how you want to position your business, how are you going to set about creating a personal brand for yourself?
You likely don’t have a huge marketing budget, so you can’t buy a ton of ads that communicate your unique value proposition. Besides which, the ads probably wouldn’t do you much good anyway.
The topics you cover will give people a sense of your area of expertise.
The courtesy you show to other people on Twitter will create an impression of the kind of person you are.
The quality of people who Re-Tweet and reply to your Tweets will demonstrate your standing in your industry and niche.
On Twitter you are not your last Tweet, you are the culmination of your last 200 Tweets.
A consistent presence on Twitter can become a hugely effective way to brand yourself and give your business a unique positioning.
In fact, the process of creating a unique positioning for yourself is one of the most important things you need to do as a freelancer. Above all else you have to separate yourself from the vast herd of people who say, “Hi, my name is [insert name], and I’m a freelance copywriter.”
You can separate yourself and build your brand in a variety of ways. One of the simplest is to become a specialist in a particular niche.
“Hi, my name is [insert name], and I am a world expert in social media writing for the veterinary industry.”
But once you have determined how you want to position your business, how are you going to set about creating a personal brand for yourself?
You likely don’t have a huge marketing budget, so you can’t buy a ton of ads that communicate your unique value proposition. Besides which, the ads probably wouldn’t do you much good anyway.
Today, in the world of social media, personal brand building takes place at the conversational level. And Twitter is exactly the place to get started.You can’t build a brand with a single statement or message on Twitter. But you can build your brand by the impressions you create through a sequence of many Tweets over time.
The topics you cover will give people a sense of your area of expertise.
The courtesy you show to other people on Twitter will create an impression of the kind of person you are.
The quality of people who Re-Tweet and reply to your Tweets will demonstrate your standing in your industry and niche.
On Twitter you are not your last Tweet, you are the culmination of your last 200 Tweets.
A consistent presence on Twitter can become a hugely effective way to brand yourself and give your business a unique positioning.
I just started using Twitter a few weeks ago, so I guess time plus quality tweets will eventually tell how effective it really is.
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